When it comes down to it, marketing is a catch phrase. It’s well used in many slogans and it can mean all kinds of different things to different people. To me, marketing is doing whatever it takes to make sure your home is in front of and appeals to as many buyers as possible. It’s making sure that we target multiple audiences simultaneously and that we build an excitement around your property to generate offers–and as often as possible–multiple offers.
I go above and beyond the average marketing standards because I believe in quality.
I market locally in newspapers and other publications as well as internationally, both in print and online. I ensure that we have exposure on the BC Ferries, in airplane seat backs and at sporting venues throughout the city. Your listing will be advertised in leading lifestyle and home magazines such as Homes and Land, Boulevard Magazine and Homes and Living.
I believe that your home deserves high-quality presentation, including full-colour feature sheets and an eye-catching information box on your sign that is filled with detailed information. By distributing ‘Just Listed’ cards, floor plans, drone videos and 3D walk-throughs, potential buyers will see the true value of your home.
In today’s digital world, a strong online presence is a key component in getting your home sold.
My full-time digital marketing team generates interest in your listing through Facebook, LinkedIn, Twitter and multiple other platforms. Your home will be on more than 50 real estate websites with photos, video and links that give potential buyers all the information they need to move ahead with a purchase.
For some properties, I will do a 2 to 3-minute lifestyle video production. This video shows a buyer how they may enjoy your home and excites them about making a purchase. Due to the time and costs involved, we do not do these for every home, but if you think your home needs this exposure we can discuss it together.